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The paid search market is worth approximately $60 billion in the US. We analyze how companies will funnel two in five of their digital marketing dollars. Paid search advertising is also known as search engine marketing or pay-per-click advertising. They're great for getting your customers and going toe-to-toe. Why is Paid Search Advertising So Popular Now? · You Meet Your Audience on their Mission · It Helps Filter Out Unqualified Traffic · It Gives You an Edge on the.

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Paid search ads are systematically designed to be relevant. As a result, they're often useful at getting consumers where they want to go. Consumers don't tune. Google Ads is very competitive and Google uses an auction system to decide which ads to show. With so much competition, how can advertisers improve their. Google Ads could position your business in front of more customers online. Learn more about PPC campaigns on this paid advertising platform!